The Rise of the Concert Economy: A Modern Phenomenon with Afrobeats at the Forefront
No. 49, Sep.-Oct. 2024 In recent years, the music industry has undergone a profound transformation, with live performances becoming increasingly central to artists’ revenue streams. This shift has given rise to the “Concert Economy,” where live music events play a crucial role in an artist’s financial success. This change is especially evident in the rise of Afrobeats, a genre that has significantly impacted the global concert economy. More

















